Website Design & Development
Zap Works LLC is a website design & development company in King of Prussia, Pa. We specialize in helping small businesses and professionals grow online. We design websites that engage and connect with your clients, and develop a web presence that builds your business.
Ask us how we can help increase your business online!
- Web Design
- Graphic Design
- Search Engine Optimization
- Online Marketing
- Pay Per Click
- Online Consulting
- Marketing Strategy
- Internet Research
Online marketing is the cornerstone of your web development. Without it, your website is in a virtual desert. But what exactly is online marketing and how does it differ from traditional marketing?
Online marketing by definition is simply promoting your business through a number of different internet channels. This includes online ads, search engine optimization, social media marketing, email marketing, and more.
What makes it different from traditional marketing is it can be specifically targeted to your potential clients and the cost is significantly less. Did you know you can easily and quickly find out who’s looking for your company or how many people are looking for your products or services? Ask us How…
Website design is more than just building a pretty website. Very often designers are overly focused on the aesthetics of a website, but not the function or the ease of use.
Can visitors find what their looking for on your website? Is your website search engine friendly? Can Google figure out what you do and index it in it’s search engine? Is your contact information visible and easy to locate? Is your website displayed like a newspaper or a magazine? These are only a few items that need to be addressed when designing a website.
Depending on your business needs, there are a number of considerations to account for when designing a website.
Web Traffic Generation
A well designed, appealing website with no traffic is essentially a work of art ( or rather graphic design art). Obviously the purpose of a website among other things is to market your business’s products and services. However, without internet traffic (visitors to your website), you won’t be able to benefit from your web development investment.
So how do you get get internet traffic? There are a multitude of resources to increase traffic to your website. You more then likely already know the answer, or at least part of the answer. Google, Facebook, Pinterest, Yahoo, Youtube, and a myriad of other great resources. The key, however, is to be found on these website and better yet to gain traffic from these websites.
Recent Blog Posts
An effective web development strategy can double your business and possibly more. Sounds too good to be true, right? No, not at all. There are over 20 billion searches online every month. According to Google, 97% of consumers search for local businesses online. To quote my new favorite commercial, It’s Not Complicated, More is Better. And in this case we are talking about more than a couple. While all of these searches may not be related to your business, quite a few are related. If you are old enough, you’ll remember the Yellow Pages. Every business had to have a listing. The larger the ad, the larger your return. Now it’s the web. And the web is exponentially better and more effective then the old Yellow Pages. Getting your website listed in search results is only one way to grow your business online. READ MORE
SEO stands for search engine optimization. In basic terms, it’s a method of marketing your website to the search engines (and primarily Google). It matters because without SEO your website will not be found and you won’t reap any benefit from your website. So how does this SEO thing work? Well, let’s start with Google. Google has 200 ranking factors that it plugs into to it’s magical algorithm. So when a user types in dentist in Philadelphia, the search results are all related to dentists in Philadelphia. It’s Google’s objective to give it’s users the best possible search results; otherwise people would start using some other search engine. So how do you get your website to the top of the rankings? READ MORE